Peter A Ubel, MD

Professor of Business Administration
Madge and Dennis T. McLawhorn University Professor
Professor in the Sanford School of Public Policy
Professor of Medicine
Associate of the Duke Initiative for Science & Society
Member of the Duke Cancer Institute
Campus mail 100 Fuqua Dr, Box 90120, Room W309, Durham, NC 27708-0120
Phone (919) 660-8003
Email address peter.ubel@duke.edu

I am a physician and behavioral scientist at Duke University. My research and writing explores the quirks in human nature that influence our lives — the mixture of rational and irrational forces that affect our health, our happiness and the way our society functions. (What fun would it be to tackle just the easy problems?)

I am currently exploring controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. I use the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care spending. My books include Pricing Life (MIT Press 2000) and Free Market Madness (Harvard Business Press, 2009). My newest book, Critical Decisions (HarperCollins), came out in September of 2012, and explores the challenges of shared decision making between doctors and patients.

Education and Training

  • M.D., University of Minnesota, Twin Cities, 1988
  • B.A., Carleton College, 1984

Publications

Sloan, Caroline E., and Peter A. Ubel. “The 7 Habits of Highly Effective Cost-of-Care Conversations..” Annals of Internal Medicine 170, no. 9_Supplement (May 2019): S33–35. https://doi.org/10.7326/m19-0537.

PMID
31060062
Full Text

Lane, William J., Maria Aguad, Robin Smeland-Wagman, Sunitha Vege, Helen H. Mah, Abigail Joseph, Carrie L. Blout, et al. “A whole genome approach for discovering the genetic basis of blood group antigens: independent confirmation for P1 and Xga..” Transfusion 59, no. 3 (March 2019): 908–15. https://doi.org/10.1111/trf.15089.

PMID
30592300
Full Text

Wong, Charlene A., Eric Ellsworth, Farrah Madanay, Dave Chandrasekaran, Megan Moore, Daniel Polsky, and Peter A. Ubel. “The Roles Of Assisters And Automated Decision Support Tools In Consumers' Marketplace Choices: Room For Improvement..” Health Aff (Millwood) 38, no. 3 (March 2019): 473–81. https://doi.org/10.1377/hlthaff.2018.05021.

PMID
30830825
Full Text

Vulimiri, Madhulika, William K. Bleser, Robert S. Saunders, Farrah Madanay, Connor Moseley, Hunter F. McGuire, Peter A. Ubel, Aaron McKethan, Mark McClellan, and Charlene A. Wong. “Engaging Beneficiaries In Medicaid Programs That Incentivize Health-Promoting Behaviors..” Health Affairs (Project Hope) 38, no. 3 (March 2019): 431–39. https://doi.org/10.1377/hlthaff.2018.05427.

PMID
30830831
Full Text

Dallas, S. K., P. J. Liu, and P. A. Ubel. “Don't Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices.” Journal of Consumer Psychology 29, no. 1 (January 1, 2019): 60–69. https://doi.org/10.1002/jcpy.1053.

Full Text

Ubel, Peter A., and Meredith B. Rosenthal. “Beyond Nudges - When Improving Health Calls for Greater Assertiveness..” The New England Journal of Medicine 380, no. 4 (January 2019): 309–11. https://doi.org/10.1056/nejmp1806371.

PMID
30673544
Full Text

Blumenthal-Barby, J. S., and Peter A. Ubel. “Response to Open Peer Commentaries on ''In Defense of 'Denial': Difficulty Knowing When Beliefs Are Unrealistic and Whether Unrealistic Beliefs Are Bad"..” The American Journal of Bioethics : Ajob 18, no. 9 (September 2018): W3–5. https://doi.org/10.1080/15265161.2018.1509154.

PMID
30235100
Full Text

Pages