Peter A Ubel, MD

Professor of Business Administration
Madge and Dennis T. McLawhorn University Distinguished Professor
Professor in the Sanford School of Public Policy
Professor of Medicine
Professor in Population Health Sciences
Associate of the Duke Initiative for Science & Society
Core Faculty Member, Duke-Margolis Center for Health Policy
Member of the Duke Cancer Institute
Campus mail 100 Fuqua Dr, Box 90120, Room W309, Durham, NC 27708-0120
Phone (919) 660-8003
Email address peter.ubel@duke.edu

I am a physician and behavioral scientist at Duke University. My research and writing explores the quirks in human nature that influence our lives — the mixture of rational and irrational forces that affect our health, our happiness and the way our society functions. (What fun would it be to tackle just the easy problems?)

I am currently exploring controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. I use the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care spending. My books include Pricing Life (MIT Press 2000) and Free Market Madness (Harvard Business Press, 2009). My newest book, Critical Decisions (HarperCollins), came out in September of 2012, and explores the challenges of shared decision making between doctors and patients.

Education and Training

  • M.D., University of Minnesota, Twin Cities, 1988
  • B.A., Carleton College, 1984

Publications

Ubel, Peter A., and J. S. Blumenthal-Barby. “Paying the Right Amount to Challenge Trial Participants - We Need to Use Behavioral Science Insights to Sell What's Right.” The American Journal of Bioethics : Ajob 21, no. 3 (March 2021): 38–39. https://doi.org/10.1080/15265161.2020.1870774.

PMID
33616501
Full Text

Moore, Bryanna, Ryan H. Nelson, Peter A. Ubel, and Jennifer Blumenthal-Barby. “Two Minds, One Patient: Clearing up Confusion About "Ambivalence".” The American Journal of Bioethics : Ajob, February 23, 2021, 1–18. https://doi.org/10.1080/15265161.2021.1887965.

PMID
33620300
Full Text

Makarov, Danil V., Zachary Feuer, Shannon Ciprut, Natalia Martinez Lopez, Angela Fagerlin, Michele Shedlin, Heather T. Gold, et al. “Randomized trial of community health worker-led decision coaching to promote shared decision-making for prostate cancer screening among Black male patients and their providers.” Trials 22, no. 1 (February 10, 2021): 128. https://doi.org/10.1186/s13063-021-05064-4.

PMID
33568208
Full Text

Fridman, Ilona, Angela Fagerlin, Karen A. Scherr, Laura D. Scherer, Hanna Huffstetler, and Peter A. Ubel. “Gain-loss framing and patients' decisions: a linguistic examination of information framing in physician-patient conversations.” Journal of Behavioral Medicine 44, no. 1 (February 2021): 38–52. https://doi.org/10.1007/s10865-020-00171-0.

PMID
32725580
Full Text

Timko, C Alix, Anushua Bhattacharya, Kathleen Kara Fitzpatrick, Holly Howe, Daniel Rodriguez, Connor Mears, Kerri Heckert, Peter A. Ubel, Jill Ehrenreich-May, and Rebecka Peebles. “The shifting perspectives study protocol: Cognitive remediation therapy as an adjunctive treatment to family based treatment for adolescents with anorexia nervosa.” Contemporary Clinical Trials 103 (February 2021): 106313. https://doi.org/10.1016/j.cct.2021.106313.

PMID
33539993
Full Text

Mody, Lona, Kent A. Griffith, Rochelle D. Jones, Abigail Stewart, Peter A. Ubel, and Reshma Jagsi. “Gender Differences in Work-Family Conflict Experiences of Faculty in Academic Medicine.” Journal of General Internal Medicine, January 19, 2021. https://doi.org/10.1007/s11606-020-06559-7.

PMID
33469767
Full Text

Knettel, Brandon, Kelsey Corrigan, Emily Cherenack, Noelani Ho, Stuart Carr, Joan Cahill, Junzo Chino, Peter Ubel, Melissa Watt, and Gita Suneja. “HIV, cancer, and coping: The cumulative burden of a cancer diagnosis among people living with HIV.” J Psychosoc Oncol, January 6, 2021, 1–14. https://doi.org/10.1080/07347332.2020.1867691.

PMID
33407058
Full Text

Lemmon, Monica E., Robert D. Truog, and Peter A. Ubel. “Allocating Resources Across the Life Span During COVID-19-Integrating Neonates and Children Into Crisis Standards of Care Protocols.” Jama Pediatr, December 14, 2020. https://doi.org/10.1001/jamapediatrics.2020.5215.

PMID
33315093
Full Text

Wong, Charlene A., Shabnam Hakimi, Taruni S. Santanam, Farrah Madanay, Ilona Fridman, Carol Ford, Mitesh Patel, and Peter A. Ubel. “Applying Behavioral Economics to Improve Adolescent and Young Adult Health: A Developmentally-Sensitive Approach.” The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine, December 4, 2020. https://doi.org/10.1016/j.jadohealth.2020.10.007.

PMID
33288458
Full Text

Pages