Peter A Ubel, MD

Professor of Business Administration
Madge and Dennis T. McLawhorn University Distinguished Professor
Professor in the Sanford School of Public Policy
Professor of Medicine
Professor in Population Health Sciences
Associate of the Duke Initiative for Science & Society
Core Faculty Member, Duke-Margolis Center for Health Policy
Member of the Duke Cancer Institute
Campus mail 100 Fuqua Dr, Box 90120, Room W309, Durham, NC 27708-0120
Phone (919) 660-8003
Email address peter.ubel@duke.edu

I am a physician and behavioral scientist at Duke University. My research and writing explores the quirks in human nature that influence our lives — the mixture of rational and irrational forces that affect our health, our happiness and the way our society functions. (What fun would it be to tackle just the easy problems?)

I am currently exploring controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. I use the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care spending. My books include Pricing Life (MIT Press 2000) and Free Market Madness (Harvard Business Press, 2009). My newest book, Critical Decisions (HarperCollins), came out in September of 2012, and explores the challenges of shared decision making between doctors and patients.

Education and Training

  • M.D., University of Minnesota, Twin Cities, 1988
  • B.A., Carleton College, 1984

Publications

Lemmon, Monica E., Robert D. Truog, and Peter A. Ubel. “Allocating Resources Across the Life Span During COVID-19-Integrating Neonates and Children Into Crisis Standards of Care Protocols.” Jama Pediatr, December 14, 2020. https://doi.org/10.1001/jamapediatrics.2020.5215.

PMID
33315093
Full Text

Wong, Charlene A., Shabnam Hakimi, Taruni S. Santanam, Farrah Madanay, Ilona Fridman, Carol Ford, Mitesh Patel, and Peter A. Ubel. “Applying Behavioral Economics to Improve Adolescent and Young Adult Health: A Developmentally-Sensitive Approach.” The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine, December 4, 2020. https://doi.org/10.1016/j.jadohealth.2020.10.007.

PMID
33288458
Full Text

Hildenbrand, Jordan D., Debra M. Davis, Areej El-Jawahri, Kris W. Herring, Susan C. Locke, Kathryn I. Pollak, Gregory P. Samsa, et al. “A novel decision aid for acute myeloid leukemia: a feasibility and preliminary efficacy trial.” Support Care Cancer, November 6, 2020. https://doi.org/10.1007/s00520-020-05864-5.

PMID
33159220
Full Text

Mishark, Kenneth J., Holly Geyer, and Peter A. Ubel. “How Hospital Stays Resemble Enhanced Interrogation.” Annals of Internal Medicine 173, no. 7 (October 2020): 572–73. https://doi.org/10.7326/m19-3874.

PMID
32687740
Full Text

Fridman, Ilona, Angela Fagerlin, Karen A. Scherr, Laura D. Scherer, Hanna Huffstetler, and Peter A. Ubel. “Gain-loss framing and patients' decisions: a linguistic examination of information framing in physician-patient conversations.” Journal of Behavioral Medicine, July 28, 2020. https://doi.org/10.1007/s10865-020-00171-0.

PMID
32725580
Full Text

Fridman, Ilona, Peter A. Ubel, Jennifer Blumenthal-Barby, Cameron V. England, Judith S. Currier, Nir Eyal, Kenneth A. Freedberg, et al. “"Cure" Versus "Clinical Remission": The Impact of a Medication Description on the Willingness of People Living with HIV to Take a Medication.” Aids Behav 24, no. 7 (July 2020): 2054–61. https://doi.org/10.1007/s10461-019-02769-1.

PMID
31900813
Full Text

Williamson, Theresa, Marc D. Ryser, Peter A. Ubel, Jihad Abdelgadir, Charis A. Spears, Beiyu Liu, Jordan Komisarow, Monica E. Lemmon, Aladine Elsamadicy, and Shivanand P. Lad. “Withdrawal of Life-Supporting Treatment in Severe Traumatic Brain Injury.” Jama Surg, June 17, 2020. https://doi.org/10.1001/jamasurg.2020.1790.

PMID
32584926
Full Text

Langford, Aisha T., Laura D. Scherer, Peter A. Ubel, Margaret Holmes-Rovner, Karen A. Scherr, and Angela Fagerlin. “Racial differences in veterans' response to a standard vs. patient-centered decision aid for prostate cancer: Implications for decision making in African American and White men.” Patient Education and Counseling, June 3, 2020. https://doi.org/10.1016/j.pec.2020.06.004.

PMID
32591257
Full Text

Frank, Heather R., Peter A. Ubel, and Charlene A. Wong. “Behavioral Economic Insights for Pediatric Obesity: Suggestions for Translating the Guidelines for Our Patients.” Jama Pediatrics 174, no. 4 (April 2020): 319–20. https://doi.org/10.1001/jamapediatrics.2019.6013.

PMID
32065616
Full Text

Pages