Brian Glen Southwell, PhD

Adjunct Professor in the Department of Medicine
Associate of the Duke Initiative for Science & Society
Email address brian.southwell@duke.edu

Dr. Brian Southwell is an adjunct professor with Duke's Department of Medicine and also has worked with the Social Science Research Institute and the Energy Initiative. Southwell directs the Science in the Public Sphere program at RTI International and also is a faculty member at UNC-Chapel Hill. He hosts The Measure of Everyday Life, a weekly public radio show, is the author of Social Networks and Popular Understanding of Science and Health (Johns Hopkins University Press), and edited Innovations in Home Energy Use: A Sourcebook (RTI Press) and Misinformation and Mass Audiences (University of Texas Press).

Education and Training

  • Ph.D., University of Pennsylvania, 2002
  • M.A., University of Pennsylvania, 1997
  • A.B., University of Virginia, 1995

Publications

Calac, Alec J., and Brian G. Southwell. “How Misinformation Research Can Mask Relationship Gaps that Undermine Public Health Response.” Am J Health Promot 36, no. 3 (March 2022): 561–63. https://doi.org/10.1177/08901171211070951.

PMID
35164542
Full Text

Southwell, Brian G., J Scott Babwah Brennen, Ryan Paquin, Vanessa Boudewyns, and Jing Zeng. “Defining and Measuring Scientific Misinformation.” The Annals of the American Academy of Political and Social Science 700, no. 1 (March 2022): 98–111. https://doi.org/10.1177/00027162221084709.

Full Text

Margolis, Marjorie A., Noel T. Brewer, Marcella H. Boynton, Jennifer Elston Lafata, Brian G. Southwell, and Melissa B. Gilkey. “Provider response and follow-up to parental declination of HPV vaccination.” Vaccine 40, no. 2 (January 21, 2022): 344–50. https://doi.org/10.1016/j.vaccine.2021.11.055.

PMID
34887133
Full Text

Paquin, Ryan S., Vanessa Boudewyns, Kevin R. Betts, Mihaela Johnson, Amie C. O’Donoghue, and Brian G. Southwell. “An Empirical Procedure to Evaluate Misinformation Rejection and Deception in Mediated Communication Contexts.” Communication Theory 32, no. 1 (January 13, 2022): 25–47. https://doi.org/10.1093/ct/qtab011.

Full Text

Gapstur, Susan M., Elisa V. Bandera, David H. Jernigan, Noelle K. LoConte, Brian G. Southwell, Vasilis Vasiliou, Abenaa M. Brewster, Timothy S. Naimi, Courtney L. Scherr, and Kevin D. Shield. “Alcohol and Cancer: Existing Knowledge and Evidence Gaps across the Cancer Continuum.” Cancer Epidemiol Biomarkers Prev 31, no. 1 (January 2022): 5–10. https://doi.org/10.1158/1055-9965.EPI-21-0934.

PMID
34728469
Full Text

Giombi, Kristen, Catherine Viator, Juliana Hoover, Janice Tzeng, Helen W. Sullivan, Amie C. O’Donoghue, Brian G. Southwell, and Leila C. Kahwati. “The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science.” Plos One 17, no. 2 (2022): e0263339. https://doi.org/10.1371/journal.pone.0263339.

PMID
35113964
Full Text

Southwell, Brian G., Sue Duval, Russell V. Luepker, Niki Oldenburg, Jeremy Van’t Hof, Milton Eder, Carol Russell, Robert N. Graves, and John Finnegan. “News coverage about aspirin as a countervailing force against low-dose aspirin campaign promotion.” Transl Behav Med 11, no. 10 (October 23, 2021): 1941–46. https://doi.org/10.1093/tbm/ibab065.

PMID
34080629
Full Text

Kelly, Bridget J., Douglas J. Rupert, Kathryn J. Aikin, Helen W. Sullivan, Mihaela Johnson, Carla M. Bann, Nicole Mack, et al. “Development and validation of prescription drug risk, efficacy, and benefit perception measures in the context of direct-to-consumer prescription drug advertising.” Res Social Adm Pharm 17, no. 5 (May 2021): 942–55. https://doi.org/10.1016/j.sapharm.2020.07.028.

PMID
32883618
Full Text

Kelly, Bridget J., Brian G. Southwell, Lauren A. McCormack, Carla M. Bann, Pia D. M. MacDonald, Alicia M. Frasier, Christine A. Bevc, Noel T. Brewer, and Linda B. Squiers. “Correction to: Predictors of willingness to get a COVID-19 vaccine in the U.S.” Bmc Infect Dis 21, no. 1 (April 26, 2021): 383. https://doi.org/10.1186/s12879-021-06085-9.

PMID
33902484
Full Text

Pages